Public Relations 101
Public Relations 101
Curriculum
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Description
Duration:
1 Hour 30 Minutes
CEUs:
0.2
Subscriber:
No Charge
Policyholder:
$149.99
Non-Subscriber:
$149.99
Web Browser:
Any
Audience:
Executive management, managers, and supervisors.
Course Description:
This introduction to public relations course examines methods for identifying stakeholders, how to build and maintain strong local media relationships, and why having a proactive public relations strategy will benefit and help protect your agency.
Learning Objectives:
- Define PR and examine the importance of having a positive relationship with the local media to benefit your agency
- Recall how to create your own multi-faceted PR plan
- Identify the stakeholders and what role they play in your public relations efforts
- Examine a case study pertinent to PR, crisis management, and partnering with the local media
- Identify the role of advocacy
Instructor:
Linda Gottlieb, MA, CET, CPT, and Dr. Larry Williams, Executive Director, Housing Authority of the City of Freeport (Illinois)
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149.99