Public Relations 101

Public Relations 101

Curriculum

Description

Duration:
1 Hour 30 Minutes

CEUs:
0.2

Subscriber:
No Charge

Policyholder:
$149.99

Non-Subscriber:
$149.99

Web Browser:
Any

Audience:
Executive management, managers, and supervisors.

Course Description:
This introduction to public relations course examines methods for identifying stakeholders, how to build and maintain strong local media relationships, and why having a proactive public relations strategy will benefit and help protect your agency.

Learning Objectives:

  • Define PR and examine the importance of having a positive relationship with the local media to benefit your agency
  • Recall how to create your own multi-faceted PR plan
  • Identify the stakeholders and what role they play in your public relations efforts
  • Examine a case study pertinent to PR, crisis management, and partnering with the local media
  • Identify the role of advocacy

Instructor:
Linda Gottlieb, MA, CET, CPT, and Dr. Larry Williams, Executive Director, Housing Authority of the City of Freeport (Illinois)

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